In 2021, the City of Huntington Beach initiated the Downtown Huntington Beach Urban Design Study to explore concept designs for Main Street. The City seeks community input through “storytelling sessions” where residents & business owners will share their stories as it relates to HB history, culture, heritage, & environment. The City will collect & synthesize the information in an effort to manifest these unique stories into downtown design attributes & branding guidelines, curating an image & destination that is authentic & distinctively HB.