City Administrators Weekly Report

March 02 , 2009


Quick Tip of the Week – Customer Service Karma


Realize that your people will treat your customer the way they are treated.  Employees take their cue from management.  Do you greet your employees enthusiastically each day; are you polite in your dealings with them; do you try to accommodate their requests; do you listen to them when they speak?


Huntington Beach Senior Services

Successful Aging: A Life Long Process – Alzheimer’s Family Services will present a four-hour seminar at the Michael E. Rodgers Senior Center on Friday, March 13 and Friday, March 20, from 9:30 a.m. – 1:30 p.m.  Attendees are challenged to embrace the aging process, leave behind negative stereotypes about aging, and adopt strategies to enhance well-being.  Topics addressed in this dynamic workshop include: The importance of intellectual curiosity and lifelong learning; the benefits of forming new friendships and social networks;  the sacredness of spirituality as a framework to provide meaning and hope in change and loss;  a wide array of information to promote the prevention of Alzheimer’s disease and other chronic health conditions.  To enroll, contact the Alzheimer’s Family Services Center at 714-593-9630.

HB Reads Author George Guthridge visits Huntington Beach

By seaplane and airplane—traveling over 3,500 miles to Huntington Beach—"the kids from nowhere" author George Guthridge and one of the former "kids from nowhere", Merle, will talk about their life in a Yu'pik village at this free, public event in the Huntington Beach High School gymnasium on Thursday, March 5, at 7:00 p.m.  Merle is traveling to Huntington Beach from the tiny village of Gambell on St. Lawrence Island in the Bering Sea, where he continues to live with his wife and family.  Merle works as a grant writer and basketball coach, while maintaining the traditions of his Yu'pik culture.  Huntington Beach High School is located at 1905 Main Street (corner of Yorktown Avenue and Main Street).  You can find a location and campus map at  (under "school information"). Please arrive early for convenient parking. 



The City’s Ocean Lifeguard Tryouts were held on Sunday, March 1st.  A record 156 applications were received.  Overall, the field of applicants was very diverse and competitive.  147 competitors lined-up to start the 1,000 yard ocean swim, the first event.  Some competitors dropped before and during the 500 yard ocean swim and the 1,500 yard run-swim-run, the second and third events respectively.  In the end, 87 competitors finished all three events. 25 competitors were admitted into the 11-day Lifeguard Training Program.  Marine Safety officials are excited about the prospects for a successful recruiting class that should strengthen Surf City’s Ocean Force.


Downtown Image Ad Hoc Committee


On Monday, February 23 at 6:00 pm, the first meeting of the Downtown Image Ad Hoc Committee was held at the Huntington Beach Art Center. Thirty-seven residents, property owners, and business owners in attendance discussed the positive and negative qualities of the Downtown area. It was determined that Economic Development staff would take the comments from this session to produce an organized document which would categorize all of the comments received. Council Member appointees Carchio, Dwyer, and Hansen will consider the appointment of participants to serve on the Committee at the next Downtown Image Ad Hoc Committee meeting on Monday, March 23 at 6:00 pm at the Huntington Beach Art Center.  For further information, please call Simone Slifman at (714) 375-5186 or [email protected].



Use the City’s Website for Information and Service Requests



On February 23rd, City of Huntington Beach Information Services Department launched

 Surf City Pipeline, the city’s new virtual city hall information system now available 24 hours a day, 7 days a week, on the City’s website;   

With this web-based application, users can search the 400 topic - and growing - knowledge base to find answers to frequently asked questions. Citizens have the ability to create a private online account and submit an inquiry.  Once the inquiry is sent, they will receive a return email with a tracking number, a timeline for a response, and a place to add information to their request.

Another feature of the system is that it allows the user to choose the language they are most comfortable using and the system automatically translates the entire website.  The user now sees the knowledge base and can enter their question in their language.  City staff sees the inquiry in English but the customer will see the city’s response in their language.  The system automatically translates between the two languages.

For more information, please contact Beverly Braden, Information Services Project Manager at (714) 374-5383.



Children’s Database Spotlight:  Track down that Elusive Animal for the Paper Due Tomorrow!

A little known, but very useful resource available to those students doing homework projects on endangered or hard-to-find animals is the Marshall Cavendish International Wildlife Encyclopedia.  This is an online database accessible on the library’s home page by clicking on “Reference” then “Databases” and selecting “Children’s Encyclopedias”.  Once there, you can find information, for example, on the Aye-Aye, a rare nocturnal primate from Madagascar.  There is even a helpful side-box with pertinent data including the class, order, family, diet, and habitat of your featured animal.  So, if all the books on your animal are checked out and the paper’s due tomorrow, no fear – once again, the library saves the day!

Getting Down To Business

You know the library collection supports readers and students, but what about the Business community?  We have a number of online tools that can find suppliers, potential customers, information on employers and companies in the news.

Reference USA is more than a telephone directory of businesses. It offers powerful search tools that can help you create marketing phone lists by allowing you to select companies based on location, sales, business type, and more. Reverse phone lookup is also available for both business and residential publicly listed phone numbers from Reference USA.

In addition, the Gale Cengage database has a specialized collection called the Business and Resource Center which allows you to look up company profiles and sales information. Finally, search newspaper and magazine articles on businesses with the Proquest and Gale Cengage databases. Visit, click on the Databases button, put in your library card and pin numbers to access these resources from the comfort of your own home.



Hoag Medical Office Expansion

Draft Negative Declaration No. 08-005, in conjunction with Conditional Use Permit No. 2008-015, analyzes the potential environmental impacts to construct an addition to an existing medical office building located at 19582 Beach Boulevard (east side of Beach Blvd., south of Yorktown Ave.). The project consists of an approximately 46,895 sq. ft. addition to an existing 52,177 sq. ft. medical office building, a 4-level 464 space parking structure, reconfiguration of the existing main driveway, closure of an existing drive approach on Beach Boulevard, and construction of a new drive approach on Beach Boulevard.  The addition will be located adjacent to the existing three-story building along the northerly property line.  The parking structure is proposed to be located at the rear of the site along the easterly property line. 

The Draft Negative Declaration will be available for public review and comment for thirty (30) days commencing Thursday, February 26, 2009, and ending on Friday, March 27, 2009.  A copy of the report is available at City Hall, and on the City website at  For additional information, contact Rami Talleh, Senior Planner, (714) 536-5271.


DUI Enforcement in Huntington Beach

The Orange County Health Care Agency distributed a 2008 report titled – Circumstances of Drinking Prior to DUI Arrest: A Report of the Orange County Drinking Driver Program Survey.  The report is available online at

Below is an excerpt from the Executive Summary.   The Huntington Beach Police Department feels this is one example of many why we make enforcement of driving under the influence arrests a high priority.  We encourage everyone to review the report in its entirety with particular attention to the Implications for Prevention at the conclusion of the report:


“Analysis of City of Arrest in Relation to City of Last Drink


A basic premise of all DUI prevention efforts is that alcohol-impaired driving poses a serious threat to public safety. A corollary assumption is that the degree of threat to public safety increases with the distance traveled by an alcohol-impaired driver, i.e. the further an alcohol-impaired driver travels, the greater the likelihood that someone will be injured or killed. Thus, it is of some interest to ask how far the impaired drivers in the present survey traveled before they were stopped and arrested.

All survey participants identified both the city where they had their last drink and the city where they were arrested, two geographic reference points that establish the inter-city parameters of distance traveled while driving under the influence of alcohol.

A majority of individuals were arrested in the same city in which they had their last drink, although the percentage of same-city arrests varied. Specifically, more than 70% of the individuals who had been drinking in Huntington Beach and Costa Mesa were arrested for DUI in those cities, respectively, suggesting that DUI enforcement efforts in those cities were highly effective.

Approximately half of individuals who were last drinking in Santa Ana, Anaheim, or Newport Beach were arrested in those cities, with approximately one-quarter to one-third being arrested in neighboring cities.”



Governor Issues Drought Emergency Proclamation

On Friday, February 27, 2009, the Governor proclaimed a state of emergency due to the drought and ordered immediate action to deal with the crisis. This is the first time a statewide drought emergency has been declared covering all counties. The governor is requesting that all state agencies immediately implement a water use reduction plan and requests that federal and local agencies also implement a plan to reduce water use for facilities within their control. 

Beginning last year, Orange County Water agencies, including Huntington Beach, urged residents to save 20 gallons of water per day.  As the drought continues, our need to conserve becomes more crucial.  Residents with questions regarding water conservation are encouraged to call the Public Works Utilities Division at 714-536-5921 or to contact us via the new Surf City Pipeline found on the City’s home web page at

Did you know?

Huntington Beach has 75 parks and these parks have 754 acres!  You can find information about the City parks by viewing our City Parks Locator.

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