Beach Boulevard and Edinger Avenue Corridor Study
Status: Approved by City Council, March 1, 2010
Beach Boulevard and Edinger Avenue are two primary economic engines for the City of Huntington Beach, including auto sales, various commercial developments, supermarkets, both large and small retail, as well as residential, institutional, and many other land-use functions. Key retail establishments along or proximate to Beach Boulevard include The Beach Boulevard of Cars, Bella Terra Regional Shopping Mall, 5-Points Shopping Center, Wal-Mart, and the Hyatt Regency Resort & Spa. Edinger Avenue includes Bella Terra and a number of retail centers.
It is the City’s desire to enhance and maximize the potential of this major thoroughfare. Although the City has been able to improve economic opportunities along Beach Boulevard, this artery lacks the characteristics that provide identity and clarity of location, incorporating various nondescript strip commercial centers, a wide range of signage, and inconsistent landscaping. While individual establishments along the corridor have had various degrees of success, there is no synergy to the current process. Likewise, efforts to create a strategy for Edinger have not come to fruition.
In recent years, the City has made an effort to develop specific plans for key areas within the City to maximize their unique assets. This includes the Downtown Specific Plan to maximize the City’s tourism potential and create a cultural magnet for residents and visitors alike, the Holly-Seacliff Specific Plan for a major residential development, and the McDonnell Centre Business Park Specific Plan.
In September 2006, the City Council approved a contract with a consultant to perform a revitalization study for the Beach Boulevard and Edinger Avenue corridors. The project is intended to determine and implement a clear vision for growth and change along the Beach Boulevard and Edinger Avenue. The specific configuration that new public and private investment along the corridor will take will be determined by a planning process involving city officials, citizens, stakeholders and city staff. Specifications to guide land use and development intensity, site layout, building design, site landscaping and signage will be detailed in the document created from this effort. Land use and development standards contained in a specific plan will be drafted to replace pre-existing zoning regulations, and to assist the community to more effectively attract investment and improve the evolving image and identity of the City.
Tentative Project Timeline
Introduction and Book I Overview PC Study Session #1: March 24, 2009 -- complete Book II Overview PC Study Session #2: April 14, 2009 -- complete Book II continued Overview PC Study Session #3: May 12, 2009 -- complete Book III Overview PC Study Session #4: May 26, 2009 -- complete Book III Continued Overview PC Study Session #5: June 9, 2009 Publication of Draft EIR: August 28, 2009 45-day Draft EIR Public Review Period: August 28 -October 12, 2009 Public Comment Meeting on Draft EIR: September 30, 2009 Planning Commission Study Session (Project): October 13, 2009 Planning Commission Study Session: October 27, 2009 Publication of Final EIR: November 9, 2009 (tentative) Planning Commission Public Hearing (EIR and Project): December 8, 2009
*all dates are approximate and subject to change
Disclaimer: These files only contain the exhibits that were used to support the workshop presentation. They are not meant to be used as a standalone report.Market Impacts Edinger Corridor on January 8, 2008 Exhibit Used at Community meeting #4, September 20, 2007, The Vision for Edinger Corridor
Adopted Specific Plan -- May 2010
Reference Volume -- March 2010
Map of Specific Plan Area (pdf) -- March 2010
Draft Environmental Impact Report -- August 2009
Final Environmental Impact Report -- November 2009
Draft Specific Plan October 2008
Intial Study July 31, 2008
Rosemary Medel, Associate Planner (714) 536-5271
Kellee Fritzal , Deputy Director of Economic Development (714) 374-1519